KAFAIN BEVERAGES / Buyer guide
Beverage brands in Europe: plan a wholesale range
Practical procurement guidance for business buyers preparing a beverage order. Confirm product specifications and commercial responsibilities in the written quotation.
Prepare a better buying brief
In this guide
- Choose around your customers, not an unsupported ranking
- Soft drinks and mixers
- Energy drinks
- Ready-to-drink tea and fruit drinks
- Still and sparkling water
- Turn the shortlist into a quotation
01 / Procurement guide
Choose around your customers, not an unsupported ranking
There is no single brand list that guarantees demand for every European business. Use your own customer requests, sales channel, pack requirements and replenishment pattern to prepare a shortlist. Ask for current product availability and pricing instead of treating a general brand guide as a live stock or sales forecast.
02 / Procurement guide
Soft drinks and mixers
Coca-Cola, Pepsi, Fanta, Sprite, 7UP, Dr Pepper, Schweppes and Orangina are part of Kafain Beverages’ beverage range for quotation enquiries. Identify the product line and container format. A cola request, citrus-drink request and mixer request should be specified separately so the offer matches the intended channel.
03 / Procurement guide
Energy drinks
Red Bull and Monster Energy enquiries should include the exact variant, can size and label requirements. Energy drink orders start at two pallets. Editions and market versions need individual availability confirmation; do not assume all variants are permanently offered.
04 / Procurement guide
Ready-to-drink tea and fruit drinks
For Lipton, Arizona, Fuze Tea or Nestea, identify the tea flavour and container. For Tropicana, Innocent, Granini, Cappy or Capri-Sun, specify the exact product line and pack. Juices, nectars and fruit drinks are different buying specifications, and storage requirements should be checked for the offered SKU.
05 / Procurement guide
Still and sparkling water
Specify still or sparkling water, bottle size and material. Evian enquiries concern still mineral water; Perrier, San Pellegrino and Gerolsteiner enquiries should identify the precise requested line. Confirm pack and destination packaging requirements rather than buying solely by the brand name.
06 / Procurement guide
Turn the shortlist into a quotation
Send brands, variants, pack sizes, pallet quantities, required label languages and delivery postcode. Kafain Beverages ships every product order from Germany, with European and UK delivery arrangements confirmed in the written offer. The brand directory helps you prepare a brief; the quotation confirms the commercial details.
Next steps
Related buying resources
Speak to our wholesale team
Build your next beverage order.
Send your products, quantities, required label language and delivery postcode. We will assess availability and prepare a quotation for your business.